Sell em’ What They Want, Give Them What They Need

I first heard these words from T. Harv Eker in and around 2007 when we attended one of Peak Potentials Training various programs. Harv owned Peak Potentials Training which was a very successful personal growth training company up until about 2011??

T. Harv Eker was a master NLP facilitator and trainer. He sold and in many cases gifted his entry entry-level program, the Millionaire Mind Intensive to those looking to change their financial status.

Then over the course of the weekend, he slowly revealed that it was your personal perceptions, fears and your limiting beliefs that stopped you from achieving success.

Harv got you into the audience (bums into seats) by selling you what you wanted! (Increased Wealth). Then over a short period of time, he seamlessly switched the focus of the programs to give you what you really needed. (Personal growth opportunities – training.)

This was the start of many large scale personal development companies. Many businesses followed and still do follow the Peak Potentials business model.

It was also the start of the “Fake It Till You Make It” movement. People were hungry for change, many attending these seminars it was their first time in their lives to see or experience their own personal greatness. To see and get a glimpse that the possibilities of a better life were awe-inspiring and terrifying at the same time for many.

In 2005 to 2008 the personal growth was a booming multi-million dollar industry. Filled with many charlatans. People who truly weren’t as successful as their marketing material claimed they were, stood in the front of large crowds, “Claiming” to be successful. But weren’t even close.

In my hunger, or quest for knowledge, I personally met a number of them. I (we) paid good money for the privilege of learning what “Great” marketing material could do for a speaker! $$$$$

Equally as important, we learnt to read into the marketing material and we discovered and experienced some truly gifted “Masters” teachers that knew their craft, had done their personal work to develop and grow!

Blessing and thanks to all my teachers, event the ones with the incredible marketing material and little substance. You taught me profoundly as well!

Good teacher





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